Haugen, David

How does advertising impact teen behavior? / David M. Haugen, book editor. - Detroit : Greenhaven Press, c2008. - 88 p. ; 23 cm. - At issue. Teen issues .

Includes bibliographical references (p. 80-84) and index.

Teens encounter advertising from a variety of sources / Advertisers view teens as marketing opportunities / Brands, not marketers, define teens / Advertisers seeks early brand loyalty from youths / Advertising alone cannot be blamed for childhood obesity / Humorous advertisements get teens to stop smoking / Innovative advertisements can prevent teen smoking / Junk food advertising is contributing to childhood obesity / Television advertising may play a role in childhood obesity / Teens and parents should be wary of military marketing / American Academy of Pediatrics -- Mary Story and Simone French -- Deanna Zammit -- Julie Bosman -- Chris Moerdyk -- Lianne George -- Theresa Howard -- Elizabeth Olson -- Sonia Livingstone -- Josh Golin.

ISBN: 9780737739220 (hardcover) 9780737739237 (pbk.) 0737739223 (hardcover) 0737739231 (pbk.)

LCCN: 2007048660

Subjects--Topical Terms:
Mass media and teenagers.
Advertising.
Teenagers
Behavioral assessment of teenagers.
debates

LC Class. No.: HQ799.2.M35 / H38 2008

Dewey Class. No.: 659.10835